SVP Commercial Vehicles Rob Bradenham addresses an HDAW Education Workshop on how to put data and analytics into action

Glen Allen, Virginia (PR Newswire) – January 28, 2020

Decisiv, Inc., the industry leader in Service Relationship Management (SRM) solutions, announced today that Rob Bradenham, SVP Commercial Vehicles, was a featured presenter at Heavy Duty Aftermarket Week (HDAW). Bradenham spoke at an HDAW 2020 Education Workshop on how to put data into action and what connected service management means to customers.

HDAW ‘20’s featured education topics provided attendees with next-generation solutions, tools and knowledge they need to succeed. During his presentation, Bradenham highlighted what distributors and service providers need to do to keep pace with the new demands of fleets, and how the service supply chain can adapt by defining predictive maintenance, discovering technologies that are available to customers, and learning how they can use these solutions.

“A wide data set is now required for truck service, but the promise of predictive analytics is out of reach without good data,” Bradenham said. “An effective way to approach analytics is to start by identifying business problems and processes and learn what your customers are doing with data, and how it can be leveraged by the entire service ecosystem.”

Using data and analytics, Bradenham noted, where all participants and processes are interconnected across a common service management platform is the most effective way to optimize asset performance. A connected service ecosystem can enable asset owners to proactively manage maintenance in several ways, including:

  • Integrating telematics data with predictive analytics for failure prevention
  • Using data and machine learning to move from planned to condition based, predictive maintenance
  • Shifting parts purchasing from demand tied to scheduled maintenance and high levels of inventory to deal with unforeseen events to usage based on asset condition and inventory that is rapidly delivered when needed based on predictive analytics data

“The changing asset landscape is compounding the importance of connectivity,” Bradenham stated. “To succeed in a connected aftermarket ecosystem, service providers will need to put processes in place that capture value from data and use analytics to define and meet customer needs.”

The annual HDAW is the largest North American gathering of the independent heavy-duty aftermarket industry. More than 2,500 executives and managers from the U.S., Canada, and six other countries – including distributors, suppliers, service providers, educators, and industry media – attend the conference. HDAW is presented by a joint operating committee of industry leaders from 12 distinguished industry associations. For more information, go to

About Decisiv, Inc.

Decisiv provides a cloud-based Service Relationship Management (SRM) platform that revolutionizes how the service supply chain for commercial assets communicates and collaborates. As the industry leader in SRM technology, Decisiv is driving unrivaled improvement in asset performance and utilization for manufacturers, service providers and asset owners in the commercial vehicle, heavy equipment, and industrial markets. The SRM platform’s ability to harness, share and analyze connected asset data, and to intelligently enable service management, is the key to driving asset uptime and availability. Decisiv is the partner of choice for major commercial vehicle manufacturers, including Volvo, Mack, Hino, Isuzu, Peterbilt and Kenworth, as well as their dealers and call centers, service networks and asset owners. For more information, visit


Mark Wasilko

VP Marketing

Phone: (804) 762-4153 ext. 303